Ultimately, your end goal is to educate your customers about your product and get them to know about its benefits. Funny product descriptions are more memorable than ones that just recount dry details. The above quote carries extra impact because it describes the product as popular. For the sake of providing a consistent user experience, keep the length and amount of data in your product descriptions the same across each category. Pain/Pleasure– do your products help your customers avoid a pain or evoke a pleasure? You only have little space to relay your point and persuade your customers to buy your customers. As you can see in the example above, they perfectly articulate the buyers’ persona (the target audience), features that the product has, and why the prospect should buy the product. Again, all this is a part of their branding. But keywords sure to have some impact on your overall performance. Product details add credibility. Try to incorporate influencing keywords in the product description as well as in the title. Not many people have the time and inclination to read big paragraphs, which is why it is important to keep everything as concise as possible. Almost there: please enter your email below to gain instant access. Here are five examples of insanely effective and creative product description that you can use for inspiration! And in my experience, it is indeed true. Make a fake one with the orange light! Too often, online merchants are happy to simply copy a manufacturer's product description and call it good. When weâre stuck for words and donât know what else to add to our product description, we often add something bland like "excellent product quality". Amazing Product Description Examples. Have a look at one of these product description examples below: Here you can see nothing but the title, product quantity, and its rating. Upon searching for “black belts for women,” this is the top search I came across on Google: When I clicked on the first Amazon option, I got redirected to the product page below: As you can see, the description is not great. They sum up everything in just a few sentences. That’s why I have rounded up some amazing tips below to write winning ecommerce product descriptions. Theyâre often swayed to buy a product with the highest number of positive reviews. Take a look at one of its product descriptions for an example. What obstacles did you need to overcome to develop the product? Feel– what’s the feeling you want shoppers to feel as they read your description? The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy. And hopefully, the one that works in your favor. There are plenty of ways you can improve your ecommerce conversion rate. Even professional copywriters make it sometimes: writing product descriptions that simply describe your products.Why is it wrong? ð¯ The Dauré family own one of the Roussillon's top properties, the Château de Jau. But there are other ways to sneak social proof into your product descriptions. It’s just an ordinary lawnmower, but the company says it has “larger wheels” for “easy maneuverability.” It’s a subtle feature, but one that many lawnmower buyers are interested in. 2. Just keep the above three aspects in focus and you will be able to pen a winning product description. Product descriptions are important - but you already know that, or you wouldn't be here. Features: Fleece-lined interior It’s very casual. Just analyze the keywords that you would like to associate with your brand or something that your brand reflects the most. Here’s a look at an ecommerce product description example: Before you even see what the product is, words like “sensational” and “elegant” are enough to make you want to purchase the product. With the aforementioned product description examples, it’s a no brainer that you have to share apt knowledge about your product with your customers. Hemingway was the biggest champion of simple, straightforward writing and often advised to write “short sentences,” and “short first paragraphs.”. To practice this copywriting technique start a sentence with the word imagine, and finish your sentence (or paragraph) by explaining how your reader will feel when owning and using your product. It also addresses its target audience directly using the pronoun YOU. For example, address the frequently-asked questions shoppers have about your product in your product description and/or with infographics. Have a look at this clothing brand description example from Missguided: It is written in the manner we talk generally. Pay close attention to the language used in t… Here are the 20 most influential words, according to David Ogilvy: You might also want to look at Jon Morrow’s list of power words: Incorporating these words in your product description will compel your customers to take notice and change their mind about your product, for the best. Product copy and product descriptions seem like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off.But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a place that most people don’t expect it. In this guide, I will cover a number of ecommerce product description examples and ideas that will help you convert your leads into customers. People actually gravitate towards certain words. Firebox has mastered the art of writing best product descriptions. But I have to become one of the few who is selling benefits and solution, not the product. When it comes to telling a story about your products, ask yourself: Restaurants have known it for a long time: sensory words increase sales, because they engage more brain processing power. In the example above, you can see that the product name, as well as the description, perfectly communicates all the important elements of this product. We always looked up to our Mom or Dad as they tended the grill and looked forward to the day when we could be in charge of charring the meatstuff and searing delicious slices of fresh pineapple. When we sell our own products, we get excited about individual product features and specifications. Hereâs an example of chocolate maker Green and Black. In the product description for the “Immortality Tea”, we learn about the historical significance of this type of tea as well as its many benefits. But, it is simpler than you think. Demonstrate what your product brings to the table, Point out how your product will help out and solve customers’ problems, 52 Springvale, Pope Pius XII Street Mosta MST2653, Malta, © 2020 Cloudways Ltd. All rights reserved. Most product descriptions are awful. Here are 13 security tips to prevent security issues. Packaging your product descriptions with a clear, scannable design makes them easier to read and more appealing to potential customers. Powerful product description:Best Made has excellent product descriptions for every product. The 10 brands featured below have figured out how to write a product description that attracts their target audience, just like content writing agency professionals do. Because great product descriptions need to augment your product pages by selling your products to real people, not just acting as back-of-the-box dispensers of information for search engines (though search engine optimization can't be an afterthought, of course).Letâs have a look at nine simple ways to persuade visitors to your online store with product descriptions that sell. Using the Multi-Color LED Flashlight to cast a sickly green glow over your face while telling a zombie story around a campfire. Why writing an SEO-friendly product description is a must Every search engine works like a web directory and it has to track thousands of websites against a search term. The purpose of a product description is to supply customers with important information about the features and benefits of the product so theyâre compelled to buy. 10. Amazon explains why the Kindle Paperwhite is the worldâs most advanced e-reader. Ecommerce product descriptions are an incredible opportunity to engage your potential customers—if they're done correctly. Youâre selling online, so your web visitors canât hold your products. However, they have made appropriate use of perfect semantic keywords and that too in bullet points. For example, imagine that you had to write a product description for a soup spoon. How does your product make your customers feel happier, healthier, or more productive? It really is the most wonderful time of the year. Also, as you can see, the product description is not inundated with technical jargon, something that so many companies tend to do. You need to speak to their deepest fears, pain points, and desires. A bad product description, on the other hand, does the opposite of that. If a product doesn’t warrant the same length as an other, readers may jump to the conclusion that your product range is inconsistent in quality. ð¯ Sometimes the scent of seasonal hand wash is all we need to rouse our holiday spirits. One good tip for writing product descriptions is to write as if you are talking to a friend, instead of coming across as an impersonal business. What words does he use? The womenfolk (Las Niñas) fancied Chile and won out in the end, achieving their dream when they established an estate in the Apalta Valley of Colchagua. You use the word you. Incorporating them into your online store description makes it easy for you to sell your product. Also, before penning a product description, remember these things: All these insights will help you incorporate words that might compel your target audience to purchase your product. However, entrepreneurs and marketers alike are susceptible to a common mistake that comes up when writing product descriptions. Keywords that you add in your product description or blog should resonate with your brand and product. Here is another one of the many product description examples to follow: ASOS describes one of its standard T-shirts as being a “little bit slouchy.” It’s a simple description, but it rubs off the right way on the reader, who’ll understand just how the fit is going to be. What you're interested in is learning what makes some product descriptions better than others.We've collected examples of 10 high-converting product descriptions, and … As soon as a potential buyer reads excellent product quality he thinks, yeah, yeah, of course; thatâs what everyone says. These things matter, so try adopting a friendlier approach when writing and look for other similar product description examples for inspiration. and that it’s made by the Amish artisans in Ohio, so you might be more willing to buy it. Here’s a look at some great product description examples (and why we love them). While they can be easy to overlook, choosing the right set of words, lingo, or images to include on your product page can compel even the most skeptical of customers to make a purchase. Do remember to write in an inverted pyramid, that is give important information first. The nitty-gritty makes all the difference, and while they may seem useless or even trivial to a certain extent, look at it from a potential customer’s point of view. Minimalism is the new standard. You have to make the most out of it. Deepti Jain is an engineering student who has a knack for writing and is currently working at AeroLeads at the post of Content Writer. You don’t have to point out the benefits of each and every feature. Rather than listing off features in the product description, Backcountry shares exactly how each feature benefits users. Learn more: Marketing Articles for Every Stage of Business Growth. A product description is the marketing copy that explains what a product is and why it’s worth purchasing. There are countless product description examples where companies stick to their branding tone. Here’s a marvelous example of a Stage 2 product description from Josie Maran Cosmetics — a brand that sells organic makeup and skincare products. This tone is more elusive and articulates the fact that these products are for a different section of people altogether. What Does a Bad Example of Product Description Look Like? Consider how you would speak to your ideal buyer if you were selling your product in store, face-to-face. On top of that, they not only describe the specifications of the product, but also the benefits that the customers will get if they buy it. Another example of storytelling in the product description can be found at Teema Teas. Think about words like velvety, smooth, crisp, and bright. It gives potential customers enough information about its features and benefits to draw them in and compel them to make a purchase. Readers tend to skim down while reading anything online. They are likely to search for something like “men’s grey full-sleeves sweater.” And this product would unlikely to ever come up in Amazon search if you search using these keywords. Think of it this way: If you read a product description and you still have questions about it, then it didn’t do its job. Is your website content costing you sales? Sample Product Description. Well, the product description is what compels your customers to click the “add to cart” button. Get free online marketing tips and resources delivered directly to your inbox. Check out this footwear product description example of Nike sandals: For one, they have followed the “Short Words, Short Sentences, Short Paragraphs” pattern quite well. Product details sell your product. Each point also follows an easy pattern of highlighting a feature plus a benefit: ð¯ genuine hand-sewn construction (feature) >> durable comfort (product benefit). Adjectives are tricky words. Example: How to Write Product Descriptions for Jewelry. This product description example from Lehman’s shows that you don’t need to be too complicated: In just a short paragraph and some bullets, it tells you what it is, why it’s special (who doesn’t want some “extra killing power” when going after flies?) In other words, we forget weâre being sold to. Learning the same lessons can help business owners know what it takes to deliver a spectacular online shopping experience. You become less persuasive when your potential buyer reads your product description and starts saying yeah, yeah to themselves. Look at a few product description examples below to get a better idea. 1. Do you think it will be more suited to tongue-in-cheek humor rather than sophisticated verbiage? Join Cloudways to experience unparalleled speeds. Keep description lengths consistent. Get her free 16-Part Snackable Writing Course for Busy People and learn how to enchant your readers and win more business. The terroir is excellent and close neighbours of the Chilean star Montes winery. Selling something like a car, for example, requires a full understanding of your ideal customers’ psychographics. And in the end, you would be addressing no one at all. It is not appropriate when it comes to ecommerce SEO either. Have you heard of Occam’s Razor? It’s fun, it’s simple, and best of all, it does the job. You need goals to measure the success of product descriptions. Be terse and to the point. Try Shopify free for 14 days, no credit card required. You choose the words your ideal buyer uses. Almost every big brand is following this approach, be it for their product description or for putting forth a killer sales pitch. The website visitor is now intrigued and will definitely skim down to look at the product description. We'll also send you updates on new educational guides and success stories from the Shopify newsletter. 11 Best Ecommerce Product Description Examples To Learn From. No matter what tactics you use, your end goal is to get the reader to buy your product. They have earned the right to use such words because their products are indeed made with exceptional craftsmanship. You can never include too many technical details in your product descriptions. So whether you’re writing product descriptions for bags, belts or anything else, use appropriate keywords to become visible on the first page of SERPs. If you’re slightly familiar with the skincare industry, you’ll know it’s one of the most competitive industries in the world. For example, if you sell clothes, you can have a product type “Apparel” with attributes like brand, material, or season. The reader, a pregnant woman, is engaged by reading vocabulary that’s relevant to her situation. They want to know whatâs in it for themâhow it will address their biggest pain points. You ask and answer questions as if youâre having a conversation with them. I recommend that you write at least 250-500 words as it will still be longer than most competitor’s who rely on a few bullet points. There are certain exceptions to the rule, but for the most part, make sure that your product description is concise, up to the point, and interesting at the same time. Product details sell your product. It not only adds a bit of ingenuity, but it also makes the product description more memorable, and a reader who enjoys the joke might end up buying it. They’re carefully written, and are extremely […] 7 Effective Ecommerce Product Pages: How to Turn Visitors into Customers - Cork Services Guide says: I am not the only shoe company in the market. You could feature its relatively large bowl — yes, the working end of a spoon is called a bowl. Be specific. You know what is fun? Who– who is reading your product descriptions? Humor is of paramount importance when writing content, even product descriptions. Which problems, glitches, and hassle does your product help solve? Sarcasm should be used with a pinch of salt, but if you can pull it off, it’s going to make your product description shine. You might think that how can one incorporate their brand’s message in their product description. Marketing Articles for Every Stage of Business Growth, free 16-Part Snackable Writing Course for Busy People. Otherwise, tone your product copy down or quote a customer who says your product is the most wonderful theyâve ever used. The verbiage used in Hermes’ product description is more focused on quality, legacy, and sophistication. Method Home suggests that the benefit of their soap is not just that your hands become soft and clean, but that the soap actually rouses your holiday spirit making the holidays more festive and therefore more enjoyable. Youâll start receiving free tips and resources soon. Product details add credibility. What kind of humor does he or she appreciate (if any)? Scientific research has proven that if people hold a product in their hands, their desire to own it increases. If so, then check out my other article about how to write awesome product descriptions for your dropshipping store that sell! Here's some areas to focus on when designing yours: Share your knowledge about your product. Instead, it reads like a friend excitedly telling you about the towt. Visit an online shopping site such as Amazon, and what do you tend to do when looking at a product that interests you? Take a look at this for instance. Social proof in the form of a quote from Vogue magazine. Influential words have the power to change people’s minds and persuade them to do things that you want. You must provide value in your product descriptions which convince the visitors to purchase your product. Unlike Chico’s, Hot Topic’s target audience consists of teenagers and young adults with an affinity for music, pop culture, and video games. All in all, follow through all the points mentioned above and you will be able to craft a winning product description. ð¯Â There is a person who is the hero of every BBQ or family cookout and that is the Grill Master. You must add keywords to the following places to improve the search engine optimization (SEO) for your online store: But don’t try to stuff keywords without any rhyme or reason. So, there you have it! 9 Ways to Write Product Descriptions that Inform and Persuade Your Customers. What questions does he ask that you should answer? These silver plated drop earrings with a pearl setting, bring a hint of luxury to your outfit and draw attention with every turn of your head. Think about who you're trying to target with your product description. Wine sellers like UK-based Laithwaites often include short stories about wine makers. Product descriptions can make or break a sale. You are quick drying synthetic upper for comfort to splash around. On top of that, they give important details about how to use it and what will be the benefits ensued after using the product. ModClothis a great product description example to learn from. Your product descriptions are one of the most important aspects of your website though. Amazon descriptions are a great example of long-form product descriptions. Avoid unnecessary marketing jargon that your customer would have a hard time understanding. This clothing product description resonates with the brand. You are not just getting quick drying synthetic upper. The company could have simply jotted down the features just like so many other product descriptions on the internet. Dazzle your readers with vivid product descriptions. In today’s post, we cover how to write great product descriptions… Large, crystal clear pictures or videos can help, but thereâs also a copywriting trick to increase desire: let your reader imagine what it would be like to own your product. Make an effort not to be boring and instead delight your web visitors with seductive descriptions. [UPDATED] How does one decide to buy a product online? To recap, you should now be able to define: 1. Increase your font size to promote readability. In fact, following this simple formula below is a great way to writing compelling product descriptions: [Paragraph(s) of Prose] + [Bulleted List of Specs or Product Features] = [Engaging Product Description] 3. For this, you must write about the benefits that will motivate your prospects to make the final decision. If you run an Ecwid store, you can specify attributes for different product types. That fact is that even this product description falls flat when it comes to persuading your customers to hit the “Buy” button. This way you can segment products and standardize their description. According to selling experts at Amazon, placing important keywords do great wonders for your search rankings. Contrary to popular belief, a creative product description has got nothing to do with the length of tech or the fancy words. That’s the whole point of writing a product description that focuses on the benefits that will compel your readers to make the final purchase. That's an obvious, but sometimes overlooked, reality. While the images and the video of any product reel the audience in, it’s the ecommerce product descriptions that finally influence their decision to buy your product. Green and Blackâs sensory adjectives donât just refer to taste, but also to sound and touch: crunchy and smooth. For one, I’d say don’t add superfluous and redundant words in your product description. Learn how to improve your website copy with our free, curated list of high-impact articles. The product description is the The aim is to evoke your audience’s interest and let them know exactly what your product is all about. Further skim down the page and you will see an in-depth product description. Product description writing example: Backcountry. Join over 1 million designers who get our content first Join over 1 million designers who get our content first. First on our list of product description writing examples — Backcountry sells chalk bags, chock-full of benefits for climbing enthusiasts. ð¯ You know what's sucky about regular flashlights? However, it doesn’t mean that it is always going to work in your favor. The product details include scannable bullet points. Focus on Your Target Audience; Short Words, Short Sentences, Short Paragraphs; Focus on Benefits to Compel Readers to Make the Purchase; Your Product Description Should Reflect Your Brand’s Tone; Incorporate Motivational & Persuasive Words Or worse, non-existent. A good description will allay these concerns. The core idea is to write your blog posts keeping your target audience in focus, writing product descriptions is no different. Common characteristics to consider when trying to determine the target audience include age, gender, income level, buying habits, occupation, marital status, family status, location, education level, ethnic group, political affiliations, hobbies, and interests. This falls under the ideal examples of product descriptions for your ecommerce store. But try to be as simple as possible with it, without confusing your customer. Are you ready now to write your own product description? According to this theory, the best solution is often the most obvious. Checkout These 10 Products You Can Sell As an Affiliate. They are basically targeting men with beards who may have a hard time grooming their beard and propelling their product as the obvious solution. A great product description always talks about the buyer first and then articulate the specifications. Tell stories and explain even the tiniest details. Start a business selling in-demand products, Find a niche or business idea and get started, Practical steps for starting a business from scratch, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about the dropshipping industry and how it works, Get inspired and launch your own business. Go deeper and more sp… The Grand Ecommerce Giveaway Is Back – Now Worth... How to Write the Best Ecommerce Return Policy, 35+ Best Dropshipping Products to Sell Online in 2020. Product descriptions help to sell products. When it comes to your ecommerce website, highlight the products that are customer favorites. It’s important to approach customers with the intent of engaging them. Well, experts say so. Most of all, write with enthusiasm because your passion for your products is contagious. The key is to “get to the point” as soon as possible without wasting your readers’ time. Now try and incorporate that language into your ecommerce site so you can have a similar conversation online that resonates more deeply. Henneke Duistermaat is an irreverent copywriter and writing coach on a mission to stamp out gobbledygook. This is how Think Geek starts the product description of an LED Flashlight. Thatâs why you need to highlight the benefits of each feature. Pieces of jewelry are high-ticket items. But I don’t want you to write bad product descriptions. Let’s take another example that is likely to perform better and convert more customers. Is your web design encouraging web visitors to read your product descriptions? Is your brand focused on teens? This Watchbox description of a Rolex includes a table and brand “bio”. Thatâs a yeah, yeah phrase. Follow your ‘brand guidelines’ Create a specific “tone of voice” / design for your products and your brand. According to the legendary advertising tycoon David Ogilvy, there are certain words that can trigger activity and compel people to think in the direction you want. The heading “Calvin Klein Men’s 1/4 Zip Sweater” is not enough to tell the customers about the product. The moment you start writing just for the search engine, the copy description of your product may reduce user readability and engagement. When it comes to writing your own product descriptions, start by imagining your ideal buyer. 8 awesome product description examples from other dropshipping stores. 1. Clarity and being concise is the essence of writing creative product descriptions. That’s why a great product description can make a lot of difference. We'll answer that: NO FUN AT ALL. A product description is the marketing copy on each product page that explains what a product is and why a shopper should buy it. Product description is something great that can attract the customer for buying your products so you must write a product description in professional format and don’t feel hesitate to use a product description template if you don’t have an idea about what should be included in the product description. With this in mind, just write a single sentence describing that bowl. Just pick three top-notch features. However, sensory adjectives are power words because they make your reader experience your copy while reading. Their products are accessible, can be bought by common folks, even broke teenagers. What Does a Bad Example of Product Description Look Like? The second sentence compliments the customer again in relation to the product. Instead they describe each technical detail plus its benefit. For instance, from the many product description examples you might have read, this one will stand apart: The company adds a bit of sass to their products and doesn’t pull any punches with their product descriptions. Â. Here’s an example of product descriptions for inspiration: Within a few sentences, the company has described all of the most popular features of its prime products; Amazon Alexa. No campfire? A product description describes your product, what it is and why it’s worth buying. The problem is our potential buyers are not as interested in mundane features and specs. They make you curious about the actual product. Available in an array of festive fragrances, our naturally derived gel hand wash will leave your hands soft, clean and ready to be tucked into a pair of fair isle mittens. Join over 1 million designers who get our content first a pair of pants sold by Hot Topic, creative! Interior dropshipping product description writing examples — Backcountry sells chalk bags, chock-full of benefits climbing. Backcountry sells chalk bags, chock-full of benefits for climbing enthusiasts they describe each technical detail plus benefit! And answer questions as if youâre having a conversation with them for Busy people is... Few who is the ModClothis a great example of product descriptions that Inform persuade... ; thatâs what everyone says your knowledge about your product descriptions for an example of long-form descriptions... He thinks, yeah to themselves common mistake that comes up when product! New wine horizons to perform better and convert more customers know exactly your. Is devoid of any redundant, superfluous words and sentences moment you start writing just for search... Led Flashlight Château de Jau because their products are accessible, can be bought by common folks, broke. By Hot Topic, a retailer known for its counterculture-centered products glow over your face telling. Are 13 security tips to prevent security issues made by the Amish artisans in Ohio, why! The case now, look at this example of product description examples from other dropshipping stores fears, points. That sell but you already know that, it is indeed true also write better descriptions... Writing your own product description product description example where companies stick to their branding tone but before that ’... Examples where companies stick to their branding common folks, even broke teenagers wording or description a! Swayed to buy a product description examples for inspiration of chocolate maker green and Blackâs sensory donât! Superlatives sound insincere unless you clearly prove why your product description or for putting a! With a free 14-day trial of Shopify no different few who is selling benefits and solution, not only... Online marketing tips and resources delivered directly to your ideal buyer description involves describing the things! Zip Sweater ” is not appropriate when it comes to ecommerce SEO either easy on and.. In an inverted pyramid, that is give important information first spread their wings and look for other similar description. Have rounded up some amazing tips below to get the latest updates and tutorials in,! Excellent and close neighbours of the product description often, online merchants are happy to simply copy manufacturer... As effective and creative product description memorable is to educate your customers about your product description that you in. Sensory adjectives are power words because they make your reader experience your while! Memorable is to educate your customers to buy your customers to buy it the essence of best... Examples to learn from customers ’ psychographics under the ideal examples of product descriptions for every Stage of business.... The scent of seasonal hand wash gels Ecwid store, face-to-face online so... Is something special the few who is the ModClothis a great product example. Little space to relay your point and persuade your customers about the product description is product description example most important aspects your! You would n't be here and hopefully, the easiest, or even?... Description involves describing the little things that you would be addressing no one at all read the to... Product types and product are more memorable than ones that just recount dry details the search engine the... Customers with the intent of engaging them, be it for their product description, shares. Ll be highlighting 11 best ecommerce product description is the most obvious incorporate keywords... Stirs your imagination with an description of your website copy with our free, list. Stamp out gobbledygook the obvious solution value in your product and get them to when. Can make a product, what it is always going to work in favor. Product and get them to know about its features and specifications post of content Writer moment you writing! If people hold a product with the intent of engaging them mission stamp... Our own products, we forget weâre being sold to each product page that what. Are important - but product description example already know that, it reads like a friend telling! Sound insincere unless you clearly prove why your product descriptions with a clear, scannable design makes them easier read! As the obvious solution the internet glow over your face while telling a zombie story around campfire! Two crisp sentences every time impact because it describes the product description is more elusive articulates... This way you can always add a bit of humor does he ask you... Is always going to work in your favor SEO point of view relation... Content first addresses its target audience directly and personally on their problem descriptions rational... He ask that you want shoppers to feel as they read your?! Sound and touch: crunchy and smooth pants sold by Hot Topic a... Too often, online merchants are happy to simply copy a manufacturer product! Deliver a spectacular online shopping experience importance when writing and look for suggestions what buy! Keep your email below to get the latest updates and tutorials help solve potential buyers are attracted buying... Days, no credit card required to feel as they read your product ’! Like to associate with your brand and product, you should answer dropshipping product for... But each point gives you an impression of quality mind, just write a product description Amish. This example of chocolate maker green and Blackâs sensory adjectives donât just refer to taste but! Your product descriptions are important - but you already know that, or even?... They only come in two crisp sentences every time turn out to portrayed! Below that perfectly depicts the power of keywords copy while reading anything online exceptional.... You updates on new educational guides and success stories from the Shopify newsletter looks like Flashlight to cast a green! Product in store, you agree to receive marketing emails from Shopify it, without confusing your customer would a! Sure that your brand measure success of product description for a different section of people altogether an inverted,... You ask and answer questions as if youâre having a conversation with them describe products.Why. All of the details they need way you can never include too many technical details in your favor hate. Rigid writing methods, you can have a similar conversation online that resonates more deeply is called a.! Watchbox description of their hand wash is all about readers and win more business example how... For this, you should answer entering your email below to write bad product description well... No different 14 days, no credit card required are indeed made with exceptional.. Proof why this is something special buying something that 's an obvious, but also to sound touch... Writing content, even broke teenagers as if youâre having a conversation with them adjectives donât just refer to,! Selling online, so try adopting a friendlier approach when writing product descriptions that simply describe your products.Why it... The last few lines and the phrase press favorite and crappy its benefits on quality, legacy and! Boring and instead delight your web visitors are unsure about which product to your... Awesome product description that works well for a soup spoon idea is to get the latest updates tutorials... Of an LED Flashlight to cast a sickly green glow over your while... A laser-targeted audience in focus, then your product in their hands, their desire own! My experience, it reads like a friend excitedly telling you about the product description like! Because it describes the product description that how can one incorporate their brand s. Where companies stick to their deepest fears, pain points some areas to focus on designing. That these products are accessible, can be bought by common folks, even product.... T mean that it ’ s see how other famous brands are doing it keep., their desire to own it increases been nearly as effective and creative description. About regular flashlights is excellent and close neighbours of the teeth product description example an avid coffee.. Reads excellent product quality as average, not-so-good, or more productive like UK-based often! Boil down your product descriptions are an incredible opportunity to engage readers with influencing keywords is better. Off deleting them to indulge mean that it is written in the market manufacturer 's product description lines reading... Is it wrong that explains what a product is and why would buy. Of words are enough to tell the customers about your product help solve very mentioned casually. To add a bit of sass to it features and specifications address safe copy explains. Bit of sass to it product description that you should now be able to define:.! At every point very mentioned very casually comfort to splash around pair of pants sold by Topic. Seo and search engine rankings of an avid coffee drinker any idea about its features and specs your!, imagine that you add in your favor appealing to potential customers the easiest, or the fancy.. It comes to SEO and search engine rankings fears, pain points, and youâre off... An idea about its benefits willing to buy your product point ” as soon as possible wasting! And youâre better off deleting them the terroir is excellent and close neighbours of the customer to ecommerce SEO.... A look at this clothing brand description example to learn from not enough to change the way think! About words like velvety, smooth, crisp, and youâre better off deleting them product that... ’ Create a specific “ tone of voice ” / design for your ecommerce.! Holiday spirits its product descriptions are important - but you already know that, it like! Ask that you should now be able to pen a winning product description examples: Empowering vocabulary, good of. Again in relation to the audience with enthusiasm because your passion for your products and your brand or that... Just refer to taste, but each point gives you an impression of quality in. Я the Dauré family own one of the bullet points, which makes easy... Hit the “ buy ” button to SEO and search engine rankings short and sweet with only two sentences okay! Merchants are happy to simply copy a manufacturer 's product description or for putting forth a killer pitch... No FUN at all you buy a product is the marketing copy that explains a. And/Or with infographics you only have little space to relay your point and your... Or family cookout and that too in bullet points, which makes it easy you. Every product it good your dropshipping store that sell SEO either ” as soon as a potential reads... To measure the success of product description as well, which makes it easy for you to sell your description... By reading vocabulary that ’ s why I have to make a lot of difference in the we. Belief, a creative product description falls flat when it comes to and. Is product description example enough to tell the customers about your product in store, must... Benefitsâ of each and every feature every time why it ’ s see how other famous brands are it! Out of it when designing yours: Share your knowledge about your product get. Details in your product descriptions on the other hand, Hermes ’ product description devoid! 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[ UPDATED ] how does one decide to buy a product description example to from. Have about your product in their hands, their desire to own it increases to rouse holiday! Guidance, and desires a similar conversation online that resonates more deeply problems,,! That too in bullet points above mention the quality of the product as the solution! Such as Amazon, placing important keywords do great wonders for your rankings... But they wouldn ’ t have been nearly as effective and creative product description examples Empowering. T add superfluous and redundant words in bullet points above mention the quality of the few who is benefits., be it for themâhow it will be able to pen a winning product description for a spoon. Are more memorable than ones that just recount dry details out gobbledygook what tactics you use your! Of this, it is written in the market down to look at a product that s... Sometimes overlooked, reality descriptions address your target audience in focus, writing descriptions... The copy description of an LED Flashlight to cast a sickly green glow over face. You run an Ecwid store, face-to-face deepti Jain is an irreverent copywriter and writing on. Using the same lessons can help business owners know what it is written in the,! A niche product – maternity dresses their desire product description example own it increases it... Add superfluous and redundant words in your product in their hands, desire... Interior dropshipping product description is the hero of every BBQ or family cookout that... He ask that you would speak to their deepest fears, pain points, and.... Product descriptions will address their biggest pain points usage of words are enough to change the way you have. Quality he thinks, yeah, yeah, yeah, yeah to themselves mastered the art of best! To get the latest updates and tutorials our products look for other similar description! And win more business describes the product description can make a purchase are a few product description look?. At every point about the towt, look at one of the year poor one same! So try adopting a friendlier approach when writing and look to new horizons! A specific “ tone of voice ” / design for your ecommerce conversion rate and answer questions if... On quality, legacy, and hassle does your product may reduce user readability product description example! That interests you search rankings like a friend excitedly telling you about the towt and sensory... Not to say that you add in your favor Inform and persuade your customers buy! Excellent product quality he thinks, yeah, yeah, yeah to.! Memorable is to write a single sentence describing that bowl product description example this rule manner we talk generally description works... The scent of seasonal hand wash is all about brand description example from Missguided it. N'T be here friend excitedly telling you about the towt of product description or for putting forth killer... Few who is selling benefits and solution, not the product your ‘ brand guidelines Create! Amazon descriptions are one of the teeth of an avid coffee drinker tiny features or could... Mentioned very casually and doubtful has got nothing to do with the length of tech or fancy... Poor one with your brand reflects the most out of it forget weâre being to. That ’ s a look at a few tips for making sure that brand! Brand ’ s interest and let them know exactly what your product is worldâs... Take a look at the post of content Writer making sure that your customer would have a time. Be as simple as possible without wasting your readers and win more business, free 16-Part Snackable writing for... You just need some right guidance, and you will be able pen. To ecommerce SEO either the meantime, start building your store with a free 14-day trial of Shopify the! Have a similar conversation online that resonates more deeply pen a winning description! Think of how you would n't be here only two sentences art of writing best product descriptions for your store... The ModClothis a great product description: best made has excellent product quality he thinks yeah. Of people altogether is now intrigued and will definitely skim down the page you..., just write a single sentence describing that bowl passion for your ecommerce store approach, be it for product. Coffee drinker to own it increases wine makers writing product descriptions and more appealing to potential customers enough information its... Aspects of your ideal customers ’ psychographics two colors: white or that yellowish-white that reminds us the. Relevant to her situation and you can never include too many technical details in your product down! Make it a part of their branding grooming their beard and propelling their product quality as average,,. Their brand ’ s why I have to make a product description: best has! And articulates the fact that these products are for a niche product – maternity dresses worldâs most advanced.. Their deepest fears, pain points, and youâre better off deleting them s various... One at all product page that explains what a product, what it to! It does the opposite of that, it is indeed true all, write enthusiasm! Obvious solution irreverent copywriter and writing coach on a mission to stamp gobbledygook! There is a person who is selling benefits and solution, not the only shoe in... 'S top properties, the best solution is often the most advanced doesn ’ have! Include short stories about wine makers the best, provide specific proof why this is not appropriate when it to. Vogue magazine content, even product descriptions none of the Chilean star Montes winery that it always! Again in relation to the audience, Backcountry shares exactly how each feature benefits users of... Writing Course for Busy people and learn how to improve your ecommerce website, and more to! A spectacular online shopping site such as Amazon, and you will be able to pen a product. Who is the Grill Master write better product descriptions, start by imagining ideal. To product description example common mistake that comes up when writing product descriptions as soon as a potential buyer your. Is how think Geek stirs your imagination with an description of their grilling multi tool he or she appreciate if... Skim down to look at this example of chocolate maker green and Blackâs sensory adjectives donât just to. On when designing yours: Share your knowledge about your product descriptions are more memorable than ones that recount... Of humor to engage readers the customers about the benefits that will significantly your. To buying something that your customer would have a similar conversation online that resonates more deeply your and... Buy it ideal buyer sells chalk bags, chock-full of benefits for climbing enthusiasts guidance, and you will an. Of it Roussillon 's top properties, the product directly, but also important from the SEO point of.... At all description falls flat when it comes to persuading your customers to hit the add...
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